Apr 27, 2022
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Screenshot Meta In-stream ads criteria not met Country Email List Extra income for the owners of the videos In fact, this option is not new, because Facebook already placed ads in videos where the algorithm found it appropriate and where the right target group Country Email List could be reached. As the placer of the video, you had no influence on this at all and, moreover, until now only Facebook made money from these ad placements. What's new is that this option can Country Email List now also provide additional income for the owners of the videos. This gives Facebook a share of the revenue, but at the Country Email List same time it is also more attractive for content creators to put videos directly into Facebook (and use it natively). Since this is video content, this option only applies to Facebook. Also Country Email List read: The effect of iOS 14 on Facebook Advertising [+5 tips] 2. In-stream Country Email List ads for live You can also have advertisements placed in live videos. The conditions for this are actually the same as the conditions for the normal in-stream ads, but in the last 60 days, as indicated, 60,000 minutes of Country Email List viewing in live videos must have taken place. It is therefore also mandatory that of the 5 videos that you have on your account, at least 3 are also live videos. And that must also be viewed by quite a few Country Email List people. Meta example In-stream banner ad Banner ad in a live video. Source: Again, the accounts have different options for how the ads are placed in the live videos. 3 options: pre roll images (banners) Country Email List below the videos, as in the image above picture-in-picture mid-roll, a video or image that appears in the middle of the video These help to prevent ads from being perceived as disruptive. As a content Country Email List creator, you have the choice whether you completely determine where and in what format the ads will be placed. Or that you let Facebook determine all this itself with the automatic placement. Of course, with the algorithm, Facebook has a good idea of suitable advertising material, which also connects with the users.